As influencer ROI continues to be a challenge for brands investing in the channel, a new study has found some plausible results among beauty brands and influencers within the beauty
Employees posting brand recommendations on social media channels is the most important way to harness the power of influencer marketing campaigns, according to a survey from Sprout Social.
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With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck.
This figure
