With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as
Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer.
Looking at the DACH region – which includes Austria,
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns.
As part of the integration,
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate.
In addition, 62% of marketers are set to growth
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg.
Reporting to YouTube’s VP
Facebook has officially rolled out its a branded content managing search engine tool, known as Brand Collabs Manager, allowing advertisers to select content creators based on their unique audiences.
Following
Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users.
Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-
Affiliate network Awin has launched a new voucher attribution feature for both advertisers and influencers to optimise their affiliate activity on the network.
The feature, which provides an additional cost
Snapchat has partnered LiveRamp, leading provider of omnichannel identity resolution, to launch its new measurement solution to support brands in tracking the success of their campaigns.
Known as Offline Sales
