Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US Partnership Awards. It was essential for us to shape an outstanding, well-rounded panel of judges that would be representative of...
Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE. The service, which is exclusive to IMTB members, will allow members to benefit from one-to-one telephone consultations with Hashtag Ad Consulting,...
TikTok launched its QVC-style live shopping offering at the end of 2021, but in some markets, it has struggled to gain traction. After initially launching in Asia, the UK was the first country outside of this region to welcome “TikTok Shop”. The feature allows brands and influencers to broadcast live,...
We can’t believe that the Influencer Marketing Awards were almost a month ago! It’s great to see the winners still riding the high from their wins. The ceremony was not just a chance to celebrate, but a chance to have fun, and learn from one another about what...
Back in April, we welcomed Rakuten Advertising to PI LIVE Advanced and Mavrck to the Influencer Marketing Show NYC as platinum partners. Two month’s on, we are thrilled to see Rakuten Advertising investing even further into influencer marketing by partnering with Mavrck. Rakuten Advertising is best known for its...
The partnership marketing sands are shifting and the landscape is progressing, and it’s really important not to ignore this change and opportunity. The channel is dynamic and offers the perfect opportunity to meet consumer needs whilst delivering the outcomes desired by markets and brands in the performance, affiliate, and...
