WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry
The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.
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Taking Podcasts to the Next Level: LinkedIn's Innovative Approach
With a mission to support those who create content online, LinkedIn’s new Podcast Network is the next step towards an audio content boom in the social space.
Helping TikTok Creators Understand Regulations with Refreshed Community Guidelines
TikTok continues to grow and mature, and to support its successful expansion, its regulatory community guidelines have been revised.
Creators Can Keep 100% of Profits from TikTok Paywall Feature, But For How Long?
Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.
Microsoft Partners with Channel 4, While Netflix Considers Independence
Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.
The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones
It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.
