The industry is evolving, so we are too.

When the team behind PerformanceIN launched Talking Influence in 2018, the mission was to help support the influencer marketing industry by showcasing the very latest case studies, news, and strategies to support everyone’s growth within the ecosystem.

But the barriers between marketing channels are breaking down. The performance, affiliate, and influencer marketing spheres are no longer siloed, instead, they’re converging under the umbrella of partnerships.

This is why it’s time for Talking Influence and PerformanceIN to merge together to create one powerhouse – Hello Partner.

Why will Hello Partner benefit you?

Launched when influencer marketing was still in its infancy, and when brands and marketers were trialling what the channel could do for them, Talking Influence dedicated itself to educating its audience and building a community that could share their opinions and experiences with influencer marketing.

More recently, particularly over the past year, Talking Influence has noticed how the influencer marketing economy has matured, becoming a more professional space, and this has been reflected in our content.

Where influencer marketing and the creator economy used to consist of gifting products in return for content on social media, the channel is now doing so much more. Brands and marketers are noticing the ROI that can be driven, and there are ever more increasing ways to measure this success. Influencer marketing is no longer traditional performance marketings little sister.

Hello Partner will not only allow previous Talking Influence readers to continue digesting the latest in the influencer and creator spaces, but will also open your eyes to the world of affiliate and performance marketing, and ultimately, how broadening your approach to partnerships will see your ROI skyrocket.

Be a partner throughout this journey

We hope you’re as excited as we are about this brand-new venture into the partnerships space. We understand you may have some questions, which is why the Hello Partner team will also have a stand at PI LIVE London and the Influencer Marketing Show next week where we will be happy to invite you over for a chat.

We can’t wait to have you on board as a partner on this exciting journey, with the official rollout of the publication happening in November.

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