The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’
Oslo-based influencer marketing platform, inzpire.me, has confirmed it has raised €1.2 million in a round led by Schibsted Media Group. This round brings the company’s total
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its
All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy
