Front Row Acquires Socium Media in Bid to Break Down Industry Silos
The deal serves as a microcosm of a broader industry shift towards full-funnel integrated systems.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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TikTok Joins EASA to Help Advance Responsible Advertising in Europe
TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.
Asa Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
