Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022. It may not come as a surprise that nine out of the top ten brands reported are fashion retailers; this type of influencer content is...
Last week, our social media feeds were slammed with comments from less than satisfied Instagram users feeling concerned that the platform that was once ideal for sharing photos with friends and family is quickly turning into a TikTok duplicate. Head of Instagram, Adam Mosseri, responded to the backlash with a...
This month, we see great developments in the social space with the launch of Snapchat+, live streaming tests on Instagram, and more…
Creator-founded brands are everywhere and seem to be a natural move for creators who wish to build their business away from the social media space. But is this a move that every creator should make? If a content creator launches a brand purely as a money move, could this be detrimental to the longev
Social media users are up in arms about recent changes implemented by Instagram. Reels are being pushed, algorithms are changing, and the new TikTok style interface is becoming confusing.
The last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success… Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison...
