Influencer Marketing - Hello Partner (Page 100)

How Paddy Power and Ball Street Network’s #SaveOurShirt Campaign Became a Talking Point in the Football World

Challenge Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly

By Guest Writer

/ 20 Oct 2020

How Paddy Power and Ball Street Network’s #SaveOurShirt Campaign Became a Talking Point in the Football World

Instagram Cracks Down on Influencers Failing to Disclose Commercial Partnerships

Instagram has said it will do more to protect consumers by ensuring that influencers disclose commercial partnerships in their posts. This follows an investigation by UK watchdog The Competition and

By Guest Writer

/ 19 Oct 2020

Instagram Cracks Down on Influencers Failing to Disclose Commercial Partnerships

What Role Are Influencers Having on the 2020 US Election?

The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that

By Guest Writer

/ 19 Oct 2020

What Role Are Influencers Having on the 2020 US Election?

Spotify Launches New Music and Spoken Word Format, Available to Creators

Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from

By Guest Writer

/ 16 Oct 2020

TikTok Partners With OpenSlate to Deliver Brand Safety to Advertisers

TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel

By Guest Writer

/ 16 Oct 2020

How Collectively and ABSOLUT’s People- and Planet-Centered Influencer “Activist Army” Drove Conversations Online

To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive

By Guest Writer

/ 14 Oct 2020

How Has Instagram Evolved Over the Past Ten Years?

Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform,

By Guest Writer

/ 14 Oct 2020

How Has Instagram Evolved Over the Past Ten Years?

The New Cultures Taking Over Influencer Marketing

Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020.

By Guest Writer

/ 13 Oct 2020

The New Cultures Taking Over Influencer Marketing

Influencer Marketing Show Global: Meet the Speakers

The Influencer Marketing Show Global has revealed the first line up of speakers for the virtual event in November. We thought it would be a great opportunity to get to

By Guest Writer

/ 13 Oct 2020

Influencer Marketing Show Global: Meet the Speakers

B2B Influencer Marketing and the COVID Pandemic: It’s a Good Time to Start

You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push

By Guest Writer

/ 8 Oct 2020

Bring Authenticity Back: Adapting Your TikTok Influencer Program

The post-COVID advertising and marketing landscape has many brands taking a step back to reevaluate their strategies. After a period of more restrained (and sensitive) messaging during the height

By Guest Writer

/ 7 Oct 2020

Bring Authenticity Back: Adapting Your TikTok Influencer Program

TikTok Celebrates Black History Month With OOH and In-App Campaign

TikTok has launched an in-app and out-of-home (OOH) advertising campaign in the UK to celebrate Black History Month with its Afro-Caribbean creators and artists. The #myroots

By Guest Writer

/ 6 Oct 2020

ikTok Celebrates Black History Month With OOH and In-App Campaign