Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
In recent research, LinkedIn compared the top-rated skills that professionals held in 2015, with those for the same jobs today. By identifying the skills that rose to the top, we’re able to understand the top skills in demand today. The top 20 skills were featured in more than three-quarters...
Last night, we were finally able to crown the first-ever US Partnership Award winners. With a great appetite for the inaugural US focussed awards programme, the USPAs aim to recognise the pioneering partnerships that are taking place in the influencer, affiliate, performance, and brand spaces in North America – and this...
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. It is said to have higher engagement rates, attract like-minded people, and have a higher return on investment. This is because influencers are trusted and admired by their followers,...
What not to do with your brand identity.
While many of us have felt the effects of the cost-of-living crisis, few have been hit quite as hard as Gen Z. From lattes to laptops, prices are steadily rising and everyone is feeling the squeeze. While Gen Z may be shielded, to some extent, from soaring utility bills and...
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher than average, and who are guaranteed never to damage your brand by disgracing themselves in public sounds like the dream...
