Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if it doesn’t, a business slowdown is inevitable. We invariably see the same belt-tightening in advertising in the face of...
How to execute campaigns in a not-so-borderless online world Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning rod, empowering social media users across many categories like food, fashion, beauty, sports, health, pets – the list...
PI LIVE Miami will be the new home for America’s boldest and bravest brands, publishers, and marketers to reimagine the future of performance-based partnerships. The team behind PI LIVE and the Influencer Marketing Show are taking their 20+ years of experience in organising world-class conferences for the affiliate, performance...
The creator economy is an ecosystem where people make money from content. It’s an essential part of the global economy, now worth an estimated $100 billion dollars and includes content from bloggers, social media influencers, streamers, and video makers. If you are a business, now is the time to...
It seems like reality may finally be making a comeback. A relatively new social media app called BeReal has captured the imaginations of Gen Z and drawn a sudden burst of media attention as a result. The premise is breathtakingly simple. At some random point during each day, BeReal’s...
As each week goes by, we see new updates from Meta on the tools that are being introduced across its platforms to entice creators and elevate their content. With a confirmed plan to push Reels content across Facebook and Instagram, this week, Meta has released brand new updates that shine...
