Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The judging panel were thrilled to see so many high-quality, innovative entries submitted for the inaugural USPAs, showing that there is a natural appetite for awarding the best partnership marketing activations in the US. After much deliberation, the judges decided who should receive the gold, silver, and bronze accolades for...
Meta is in a true experimentation phase at the moment, saying goodbye to old features and introducing new ones in order to develop its platforms in order to firmly position itself as THE giant in the social media space. Last week, Reels were the hot topic, and this week we...
Aaron has worked at ITB Worldwide for over three years now. He started in April 2019 as Account Director, before which he had been working with an independent influencer marketing agency and media company. Aaron was then promoted to the Senior Account Director role in January 2022. In his current...
So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate the latest episode of a hit TV show or a new album release? Much of this now happens on social...
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering will be coming to a close. As of 1st October, two years after releasing the QVC style feature for influencers...
What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon? It should push those creators into the most innovative and opportunistic period of their careers. Despite the uncertainty ahead, creators...
