#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023
Hello Partner is proud to announce this year’s Top 30 US Partnership Marketing Changemakers.
Influencer Marketing1769
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Forever 21 Jumps on the TikTok Train to Fuel its Comeback
Back in 2019, fast fashion retailer, Forever 21, filed for bankruptcy as the shopping preferences of young consumers headed online. The brand closed up to 178 stores in the United States, and up to 350 overall following its decline.
Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap
Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.
Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve
Amazon catches up with TikTok as the race to become the top social commerce platform is on.
L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
