Influencer Marketing’s AI Revolution: Optimism and Transparency
The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.
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Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024
Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.
Whalar Unveils First-of-a-Kind Campuses for Creators
Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.
On Broadway: Influencer Marketing Show USA Returns to New York
IMS USA returns to the heart of New York City, where the vibrant pulse of Broadway meets the cutting edge of influencer marketing.
TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands
A new report from TikTok and CreatorIQ reveals the secrets to advertising success, suggesting that creators hold the key to capturing audience trust.
