“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
Influencer Marketing1766
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
Scott Guthrie on the Government's Role in the Creator Economy
At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.
