Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025
Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.
Influencer Marketing1753
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts
At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.
Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers
Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.
TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution
With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.
It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators
Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.
“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing
Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.
