EGC Explained: How Employee Voices Are Shaping Brand Narratives
Senior Marketing Executive Emily Taylor explains why employee-generated content is taking influencer marketing by storm.
Influencer Marketing1768
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Join the Industry’s Best at the Influencer Marketing Show USA 2025
The Influencer Marketing Show is back! Join us in Florida, and hear from industry leaders across influencer and creator marketing.
Unwrapping TikTok’s 2024 Holiday Playbook: The Power of Creators in Festive Campaigns
TikTok's latest report shows the importance of creators and social media in holiday campaigns.
Smaller Audiences, Greater Impact: The Power of Nano and Micro-Influencers
Learn why working with nano and micro-influencers might yield the biggest results for your brand.
What the Huel and Zoe Situation Means for Influencer Marketers
The ASA proves it's not bluffing when it comes to cracking down on creators' undisclosed financial ties to businesses.
TikTok and Snap Utilise First-Party Data to Compete with Meta
TikTok and Snapchat are incentivising influencer agencies by providing them with first-party data, in an attempt to compete with Meta.
