Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
[adrotate banner=”3″] In the immortal words of Don Draper: “Advertising is based on one thing: happiness.” The maverick TV character, speaking in the 60s, would have been well ahead of his time; among the first in the world to understand that effective advertising evokes intense emotions. Prior to joining...
Performance-based influencer marketing platform Linqia has announced a new end-to-end solution, the Enhanced Shopper solution. It allows marketers to drive sales at a specific point of purchase across multiple retailers. Linqia’s new updates to the Enhanced Shopper solution features an industry-first capability to include a Universal Checkout, which allows...
Marketing professionals are increasingly betting on influencer marketing as a strategy for their business. According to a series of reports, agencies and brands have significantly increased their 2020 budget in this sector.Professionalisation in influencer marketing goes beyond choosing the perfect influencer. Nowadays, other factors such as automating daily tasks...
In an attempt to bring greater transparency to influencer advertising, the Advertising Standards Authority (ASA) recently announced that influencers must stamp their posts with #ad as a necessary minimum after a review found members of the public still find it difficult to distinguish between genuine posts and paid promotions. What’...
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space. Given the extensive resources, knowledge and tools shared for industry professionals on the Influencer Hub platform, and the insight and...
The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing veterans from brands and agencies including HUNTER, Unilever, and 360PR+. “We founded the Influencer Marketing Association to help establish parameters and...
