Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
After seeing the Top 100 Influencers list published last weekend in ‘The Sunday Times,’ we couldn’t help but wonder how they could possibly quantify this and whether a list of this nature actually offers any value to marketing professionals.Aside from the questionable justifications for why certain influencers have...
BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period. Surprisingly, the new report found that L’Oréal Paris puts a massive 93% of its ad dollars towards YouTube to appeal to its more...
Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending, or efficacy. According to a recent study, it’s been found that businesses and brands can see up to 11x’s higher ROI with influencer marketing than with other, more traditional forms of advertising....
Influencers have gotten a bad rap lately. There are growing concerns about how individuals with a large social media presence commercialise their following. Prior to the recent backlash, paid promotions were often not labelled as such.Moreover, so-called ‘fakefluencers’ – individuals who pay for click-farm followers on the cheap and then...
In this new column, we aim to showcase the diversity of the roles within the influencer marketing industry and give an insight into what the people behind the campaigns, platforms and talent actually do. Caspar Lee is the chief visionary officer at the influencer marketing solution, Influencer. He started his...
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the settlement, it was alleged that Google marketed YouTube to advertisers knowing that many channels were popular with children and that...
