Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Last year, Jefferies forecasted that Instagram would generate $14 billion in revenue in 2019, which was around 20% of how much total revenue Facebook was expected to generate. Facebook-owned Instagram has reportedly smashed the prediction having generated a whopping $20 billion in advertising revenue last year – more than a quarter...
Now with over 800 million monthly active users across the world, TikTok is a force to be reckoned with. That number is already greater than Twitter and Snapchat combined. What was once considered a hard to comprehend platform is now creating a sense of urgency for brands to shift resources...
Facebook is testing a new toolkit to help gaming creators and moderators build more inclusive communities online and easily set guidelines for positive conversations in their individual community.To establish the rules and guidelines for creators, Facebook worked with the Fair Play Alliance, a coalition of game companies encouraging healthy...
TikTok has attributed many different names. From being a ‘super-star making machine’ to ‘Gen Z’s favourite platform’, the most downloaded app in Q1 2019 has been a God-send for marketers looking to engage Gen Z. The likes of Guess, Chipotle, and The Washington Post activate campaigns on the platform...
Natalie Crippen began working with influencers when it was deemed the “wild west” and has five years’ experience designing and executing influencer campaigns for clients like Disney, Dolce & Gabbana and Coca Cola. She joined CreatorIQ in 2017 as the success manager in the New York office before moving to...
The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect users’ reactions to medication, including “recognition of [the nature of the content as a] promotion and endorser as [having...
