Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
ASOS and influencer Zoe Sugg (AKA Zoella) have been warned by the ASA after one of Sugg’s Instagram posts was not disclosed suffieciently, according to the advertising watchdog. In July last year, Sugg posted an Instagram story from her official account that featured an image of her wearing a...
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In time for Earth Day today, Whalar has launched The Change Collective, a curated creator marketplace that connects brands with creators dedicated to using their influence to affect positive change on issues including sustainability, equality and health. Having been in the pipeline for over a year, Whalar’s Change Collective...
Like most retailers, iconic denim brand Levi’s has had to shut its physical shops due to the global pandemic. To reach its shoppers in a new way, grow its digital business, and expand its social commerce efforts, Levi’s partnered with TikTok for its “Shop Now” program. Though its...
It’s a new normal, and the changes that the pandemic has brought about has influencer marketing moving towards a new way of operating. More and more, influencer marketing is adopting the affiliate model for payment. It’s true, the advertising world took a little while to get its head...
New content series, In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. First up is The...
