The Rise of the Performance Model in Influencer Marketing
![The Rise of the Performance Model in Influencer Marketing](https://talkinginfluence.com/wp-content/uploads/2020/04/The-Rise-of-the-Performance-Model-in-Influencer-Marketing.jpg)
It’s a new normal, and the changes that the pandemic has brought about has influencer marketing moving towards a new way of operating. More and more, influencer marketing is adopting the affiliate model for payment. It’s true, the advertising world took a little while to get its head around influencer marketing. But if the basic idea seemed far-fetched a decade or so ago — that a person at home with a webcam might generate the kind of meaningful audience a brand would pay good money to be associated with — it is certainly true now, and it’s evolving rapidly in the compressing economy.