Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Across the globe, millions of people are adjusting to being at home 24/7 without the time constraints of commuting, social plans or travel. Never before have there been so many people at home all at once. Because this situation is completely unprecedented, there aren’t many sources that the...
TikTok is improving its advertising offerings and Creator Marketplace that matches advertisers with vetted influencers. According to Digiday sources, TikTok is testing a new advertising format that links brands with creators and lets those creators display a call-to-action (CTA) button in their videos. The creator CTA feature is still in...
As consumers have values and principles and are craving change, purpose-driven marketing has become an increasing priority for brands. The role of corporate social responsibility is growing its importance and in turn, we have been witnessing a huge shift towards more inclusive, socially responsible brand campaigns. Purpose-driven marketing has transformed...
Instagram continues to look at ways to help businesses and people during the Coronavirus pandemic. Instagram has just launched a new fundraising feature that allows nonprofits to raise money via Instagram Live by letting users donate directly to a non-profit in-app. The new ‘Live Donations’ feature will allow anyone to...
In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This time, we want to give a...
Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with the IPA to help build and develop influencer marketing as a viable channel within the advertising and media industry and help...
