Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Hain Celestial is a leading organic and natural better-for-you products company. Serving 1.6 billion cups of tea a year, Celestial Seasonings Tea, a Hain Celestial product, focuses on bringing a smile with every cup of tea. For its seasonal campaign, the brand wanted to drive engagement and purchase intent...
In recent times, a new medium through which gaming influencers can promote brands has flourished – creator events. These virtual events typically take shape as tournaments in video games like Teamfight Tactics and Call of Duty, where the world’s most popular and influential YouTubers and Twitch streamers compete in a...
Google has launched a new advertising platform, Shoploop, a mobile-only video shopping platform that allows brands and influencers to create short videos to promote their products and share reviews. The Shoploop experience is more interactive than scrolling through images on traditional e-commerce sites. All Shoploop videos are shorter than 90...
Shopping inside the Instagram app is going to become much easier. Today, Instagram is rolling out a dedicated Instagram Shop page in the Explore tab that showcases different brands and products users can purchase. The feature is rolling out first in the US, with plans to expand globally in the...
Snapchat has announced that Brand Profiles will be starting to roll out to selected brands, which will make it easier to advertise on the platform, enabling store integrations, permanent collections of posts and stories, AR lenses, and more. Brands will have their own profiles on Snapchat and will beta test...
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means more opportunity for scrutiny of the influencer industry. However, what we have seen is how working with influencers can help...
