Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
Influencer Marketing1552
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Global Influencer Marketing Awards Entry Kit is Live
The GIMAs will return to London in July. Find out how to enter below.
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Creator Economy Forecast: The Industry’s Predictions For 2025
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
Later Acquires Mavely for $250 Million
The major acquisition arrives one year after Mavrck and Later consolidated their platforms.
How to Work with Niche Influencers
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
