SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts
MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.
Influencer Marketing1776
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
TikTok Joins EASA to Help Advance Responsible Advertising in Europe
TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.
ASA Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
