Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that ‘the partisan influencer’ has become a growing trend in 2020. As this new culture of partisan influencers begins to take hold...
Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from their favourite artists. The new audio format will allow Spotify to reproduce the radio-like experience of tuning into a DJ...
TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel “confident and comfortable” that their ads will be served alongside brand-safe content. With the introduction of the TikTok Brand Safety...
To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive buzz, awareness and excitement for ABSOLUT sparking conversation online. Key campaign objective The primary campaign KPIs that would be evaluated were potential...
Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform, with over one billion active users, and the birthplace of hundreds of cultural trends. Instagram’s expansion beyond photo-sharing Founded in...
Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020. In a time challenged by so many limitations and restrictions, influencers were forced to rethink their content to keep up...
