Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Following the release of a new report, Shop Now, Stress Later report for 2021, which reveals that social media and influencers are guiding young shoppers, TikTok, as a scheme to curb poor financial advice being shared by influencers through the platform, has removed 11 million accounts from the app. Reviewing...
Brands continue to support the creator economy by seeing how productive these campaigns are in driving results and increasing brand awareness to a relevant buying audience. As social media platforms continue to grow, and TikTok continues to expand as a dominant platform, creators will continue to build their brands and...
When anything is new or different, people are bound to ask questions and show curiosity about how it works. Those of us who understand the inner workings of the influencer marketing industry, and see it as a valid form of marketing or advertising similar to the likes of television or...
Facebook CEO, Mark Zuckerberg, has confirmed that as a way to celebrate the importance of creators in regards to driving so much of the passion and creativity across Instagram and Facebook, his company is investing $1 billion pounds into monetising creators throughout 2022. As Facebook continues to build its creative...
By definition, first-party data is information that is collected directly from an audience or customers. In this case, the “audience” are the creators. By sourcing relevant information from the influencers directly, brands will have their own wealth of insights into target audiences and performance metrics, as well as a better...
But as the industry grows, we continue to hear questions around measurement and defining success with an influencer marketing campaign. Marketers often ask, “what does ROI really mean when working with influencers?” The truth is, there isn’t one single answer. Part of what makes influencer marketing such a powerful...
