Influencer Marketing - Hello Partner (Page 153)

Celebrities and Social Media Influencers Investigated For Not Labelling Commercial Posts

Social media influencers, who can have a huge impact on what their followers do and buy, may in fact not be declaring when they have been paid for content, or

By Guest Writer

/ 16 Aug 2018

Celebrities and Social Media Influencers Investigated For Not Labelling Commercial Posts

Influencers Backlash as Brandnew IO files for Insolvency

Berlin-based influencer marketing platform Brandnew IO has filed for insolvency, according to an official statement from the company’s CEO Francis Trapp. The platform, which was launched in 2016,

By Guest Writer

/ 15 Aug 2018

Klear Updates Influencer Search Engine to Include Instagram Stories Tracking

Influencer marketing technology company Klear has introduced a way to fully track content posted to Instagram Stories, allowing marketers and users to compile more data. The technology will work in

By Guest Writer

/ 15 Aug 2018

Klear Updates Influencer Search Engine to Include Instagram Stories Tracking

IMS Agenda Reflects on Data, Influencers and Transparency

The Influencer Marketing Show (IMS) returns bigger, better and broader for 2018, with a refreshed look this October to address the industry’s position around performance and transparency. The co-

By Guest Writer

/ 14 Aug 2018

IMS Agenda Reflects on Data, Influencers and Transparency

Organic Reach for Influencer Content on Facebook Drops 23%

Influencer content may not be reaching as many people organically than users thought. According to an analysis by the influencer firm, Whosay shared with Marketing Dive, organic reach for influencer

By Guest Writer

/ 13 Aug 2018

Organic Reach for Influencer Content on Facebook Drops 23%

#Ad and #Sponsored Insta Hashtags Grow by 44%, Says Buzzoole

Influencer marketing company Buzzoole has published a report that reveals #ad and #sponsored posts on Instagram grew by 44% in the first six months of 2018, compared to that of

By Guest Writer

/ 9 Aug 2018

#Ad and #Sponsored Insta Hashtags Grow by 44%, Says Buzzoole

Introducing the Influencer Marketing Awards!

Today (August 9) sees the official unveiling of the Influencer Marketing Awards (IMAs), bringing together brands, agencies and individuals to reflect the continued strength of the influencer marketing channel. Taking

By Guest Writer

/ 9 Aug 2018

Introducing the Influencer Marketing Awards!

Meme Accounts Are Growing Fast on Instagram

As influencer marketing has recently come under fire for buying fake followers and transparency issues, meme accounts have been among the fastest growing accounts on Instagram. The witty, funny and

By Guest Writer

/ 7 Aug 2018

Meme Accounts Are Growing Fast on Instagram

47% of Consumers Are Fatigued by Repetitive Influencers

According to research by Bazaarvoice, nearly half of consumers (49%) want to see stricter rules for sponsored influencer content, while a further 47% are fed up with the repetitive influencer

By Guest Writer

/ 3 Aug 2018

47% of Consumers Are Fatigued by Repetitive Influencers

H&M use Instagram Influencers to Inform Clothing Designs

H&M’s new sister brand Nyden teamed up with nine influencers, including Refinery29’s senior editor Alyssa Coscarelli, lifestyle blogger Javvy, and influencer Amanda Orelli, who tapped into

By Guest Writer

/ 2 Aug 2018

H&M use Instagram Influencers to Inform Clothing Designs

Case Study: Vitality Brands turns to influencers for Sun Cream brand awareness campaign

Capture, Engage, Inspire action In the competitive market of social ads, brands find it challenging to capture and maintain the attention of their target audience. Many brands have difficulty in

By Guest Writer

/ 1 Aug 2018

Brands to Invest More on Influencers, Despite Concerns Over Transparency

Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65%

By Guest Writer

/ 1 Aug 2018

Brands to Invest More on Influencers, Despite Concerns Over Transparency