Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The first-ever Influencer Marketing Show in New York is now under our belt. The boutique event attracted some of the world's most renowned brands and influencer marketing stakeholders under one roof for a day jam-packed full of actionable learnings and networking.
What started out as a group of friends collaborating on YouTube videos together to entertain an audience has fast become a thriving empire. If you aren’t familiar with the Sidemen, you must be living under a rock.
In the last several years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. A brand ambassador programme involves reactivating top-performing influencers over a longer-term period of time and on a regular basis. These programmes allow marketers to establish stronger partnerships with content creators...
With the Influencer Marketing Show NYC commencing tomorrow, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you can expect to consume at this year’s shows by revisiting a session from #IMSLDN21....
Having started her career in the fashion industry, and then moving towards the digital marketing space, it’s a true sign of the times that Sarah is now solidified within the influencer marketing industry.
We chatted with Ben Jeffries, CEO of Influencer.com to learn more about why he and his team decided to take their company to the states. Influencer.com started as a UK-based company that has now gone global. Why was the US one of the locations that you wanted to...
