Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The growth of women’s sports on TikTok TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the incredible growth of women’s sport on TikTok is getting its recognition too. Alongside a landmark title sponsorship of the...
The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in class IMA entries, ultimately deciding who should take home the prestigious accolades in each category. This year, we were thrilled...
Stephanie and Dylan have joined ThisThat as the leading social media survey platform expands its team at a time of continued growth for the company. With a strong track record in influencer marketing, Stephanie previously led Captiv8’s expansion into Europe as Head of EMEA, and prior to that, built...
There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the US Partnership Awards have been created, to hone in on the North American market. We are thrilled to be partnering...
There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how impactful influencer marketing is today: * 70% of teens trust influencers more than traditional celebrities. * 86% of women use social media...
Social media is the most popular online activity these days with 22% of the time spent online being attributed to social networking sites. We live in a social media-driven world, so ignoring its potential to advance our jobs can be a dangerous oversight. Almost every aspect of our lives has...
