The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy
Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.
Creator Economy466
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry
Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.
SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal
Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?
Replay: Cancel Culture & Crisis Management
CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.
“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG
Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.
Capital One Settles Creator Lawsuit Over Browser Extension
Capital One has not admitted any wrongdoing and maintains that it “follows industry rules.”
