Monthly Top Line – February 2025
This month’s movers and shakers, new hires, and career moves in partnership marketing.
Creator Economy319
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Reddit Plans to Introduce Paywalls and Marketplace
Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising.
IMS USA: First Wave Agenda Launch is Here!
Browse the sessions we have in store this year.
Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads
Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.
Global Influencer Marketing Awards Entry Kit is Live
The GIMAs will return to London in July. Find out how to enter below.
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
