Unlocking the Future of Brand-Creator Collaborations
Participate in our survey and share the strategies that brands are employing in 2024, as we look to uncover the secrets to successful brand-creator collaborations.
Creator Economy313
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
Universal Music Group Cuts Ties With TikTok After Music Licensing Row
The music giant's decision to halt music licensing with TikTok highlights ongoing disputes over fair compensation and content control in the digital music landscape.
How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
Stop Scrolling: Florida Passes Bill to Restrict Minors' Social Media Access
Florida's bipartisan HB 1 bill aims to restrict minors' access to social media, reflecting growing concerns about youth well-being in digital spaces. Meanwhile, Meta and Snapchat are quick to make appropriate changes.
BeReal Embraces Influencers With New Brand and Celeb Features
BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.
