What the Huel and Zoe Situation Means for Influencer Marketers
The ASA proves it's not bluffing when it comes to cracking down on creators' undisclosed financial ties to businesses.
Creator Economy392
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
TikTok and Snap Utilise First-Party Data to Compete with Meta
TikTok and Snapchat are incentivising influencer agencies by providing them with first-party data, in an attempt to compete with Meta.
Saff Michaelis Talks Consistency, Authenticity, and Staying True to Your Values as a Creator
Creator Saff Michaelis, known for her series 'Half-Price Hosting' and 'Margot Mondays', spoke with Hello Partner about navigating the creator space and the importance of consistency and authenticity.
ASA Attempts to Clarify Ad Standards for Influencers After Ruling on TALA Ads
The ASA has attempted to clarify its decision to uphold complaints made against Grace Beverley and her brand TALA.
The Rise of Snapchat+: Exclusive Features and User Engagement Drive Success
Snapchat announced their subscription program, Snapchat+, reached 11 million paying subscribers - but what's the reason for their success?
Twitch’s Strategic Shift: Will a TikTok-Inspired Feed Boost User Engagement?
Twitch announced a change to their mobile app that seems eerily similar to TikTok - but will the move pay off?
