X's 71% Value Drop Raises Questions on Creator Challenges
We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.
Creator Economy300
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
End of Year Wrap-Up – Our Favourite Stories From 2023
Let's reflect on 2023 before we break for the holidays!
Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024
Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.
Whalar Unveils First-of-a-Kind Campuses for Creators
Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.
On Broadway: Influencer Marketing Show USA Returns to New York
IMS USA returns to the heart of New York City, where the vibrant pulse of Broadway meets the cutting edge of influencer marketing.
