Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Creator Economy479
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Omnicom Media Names Stevie Johnson to Lead Creo in the UK
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
The BBC is preparing to produce original content designed for YouTube.
Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026
Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.
