7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers
The tables have turned in today’s industry, and the influencers can afford to have their say. So, how do brands keep influencers happy?
Creator Economy466
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
IMTB Officially Joins Committee of Advertising Practice
It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.
Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body
The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.
Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?
Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.
Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”
The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.
