"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
Creator Economy392
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
The Independent Doubles Down on Creators by Launching Independent Studio Verticals
The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.
“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain
Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.
TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal
TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.
Influencer Marketers: Don’t Underestimate the Power of TikTok Shop
TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.
Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
