Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
A global prize promotions specialist shares their advice for brands following an ASA ruling that a Space NK promotion breached the CAP Code.
LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.
Instagram's marketplace expansion opens new avenues for creators and brands to collaborate across eight new countries, aiming to foster meaningful partnerships and drive impactful marketing campaigns.
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
The European Union has initiated a formal investigation into TikTok over suspected breaches of online content rules, including concerns about protecting minors and ensuring transparent advertising.
