The AI Dilemma: When to Embrace and When to Avoid AI in Influencer Marketing
AI-driven influencer marketing is on the rise, but brands like Dove show the power of sticking to genuine human connection.
Creator Economy309
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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TikTok Rivals Prime Day, Puts Creators in the Lead
TikTok highlights the value of creators through the promotion of its Amazon Prime Day rival, 'Deals For You Days'.
UK Partnership Marketing Leaders React to Labour’s Landslide Victory
Industry leaders tell us what they think about the new government and how it will impact the partnership marketing space.
Adapting to Instagram’s New Algorithm: Expert Tips for Creators
Instagram's new "sends-per-reach" metric doesn't have to be daunting. Lindsey Gamble shares his top tips for creators.
TikTok Launches New Initiative to Support Beauty Creators
TikTok partners with Estée Lauder to launch The Catalyst, a programme to uplift up-and-coming beauty creators.
Six Contract Terms Every Creator Should Be Wary Of
Contracts can be a minefield. We spoke with two seasoned creators to learn what to look out for when entering a brand partnership.
