The Independent Doubles Down on Creators by Launching Independent Studio Verticals
The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.
Creator Economy283
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Creator Compass: Spain
Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.
TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal
TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.
Influencer Marketers: Don’t Underestimate the Power of TikTok Shop
TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.
Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
Twitch to Enable Instant Earnings for All Creators
Twitch’s CEO announced some upcoming features in a blog post, including monetisation features for new creators.
