Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
Creator Economy449
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
Scott Guthrie on the Government's Role in the Creator Economy
At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.
Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok
We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.
Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration
Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.
