Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing
E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.
Creator Economy264
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features
YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.
TikTok’s New Coin App Uses Rewards to Increase User Engagement
TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.
India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands
India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.
Community Commerce Is a Game Changer For Creators and Brands
Learn how to harness community commerce to benefit from unplanned purchases in social media.
Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover
Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.
