European Influencer Marketing Alliance Unites to Elevate Industry Standards
The newly formed European Influencer Marketing Alliance (EIMA) aims to elevate industry standards and promote responsible influence across Europe.
Creator Economy276
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Week in Review: Update to YouTube Shorts and NATO Taps into Creator Economy
Everything you may have missed this week in the creator economy and influencer marketing.
Niche Power: YouTube’s 2024 Trends Report Explores the Rise of Fan-Created Content
YouTube's 2024 Culture and Trends report highlights the power of fans and niche communities in the creator space.
The AI Dilemma: When to Embrace and When to Avoid AI in Influencer Marketing
AI-driven influencer marketing is on the rise, but brands like Dove show the power of sticking to genuine human connection.
TikTok Rivals Prime Day, Puts Creators in the Lead
TikTok highlights the value of creators through the promotion of its Amazon Prime Day rival, 'Deals For You Days'.
UK Partnership Marketing Leaders React to Labour’s Landslide Victory
Industry leaders tell us what they think about the new government and how it will impact the partnership marketing space.
