Brand Case Studies - Hello Partner (Page 2)

Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?

By Sofia Aira

/ 30 Sep 2025

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

By Sofia Aira

/ 6 Aug 2025

For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.

By Sofia Aira

/ 31 Jul 2025

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an

By Sofia Aira

/ 18 Jul 2025