Brand Case Studies

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.

SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva

SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts

MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.

SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad

A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.

SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.