Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday
Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.
“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business
Julien Brault didn’t think he’d return to affiliate marketing after Hardbacon’s collapse, but he’s back with MooseMoney, this time betting on short-form video and AI-driven growth.
Skip the AI Gimmicks and Start Building Something That Works
Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.
PayPal Becomes the First Payments Wallet Inside ChatGPT
PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.
