What Google’s US Antitrust Ruling Means for Digital Marketers
Google has been deemed anti-competitive by a US court. Significant changes could be on the horizon. How should marketers prepare?
Affiliate Partnerships373
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
North American Affiliates View Credit Cards As Biggest Growth Area
With a growing consumer interest in the financial incentives, affiliates are betting on credit cards this year.
How Affiliates Can Tap Into the Retail Media Boom
Retail media is a huge area of opportunity for affiliates, but it’s not happening. Let’s look at how affiliates can tangibly tap into this channel in order to increase commissions, drive more conversions for brands, and get the best deals to their audience.
Google Gemini Prioritises VoucherCodes.co.uk Over Other Publishers
VoucherCodes is performing very well in Google's AI chatbot. We investigated and spoke with the coupon provider to learn more.
UK News Publishers Introduce ‘Consent or Pay’ Model
News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
Are You Heading Towards the Deprecation Cliff?
Don’t get stuck in a ‘two-month’ rut once Google provides the choice to turn off third-party cookies.
