UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
Affiliate Partnerships418
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits
We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.
Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
