“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Affiliate Partnerships577
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Shape The Stage: Community Pick Debuts at PI LIVE USA & Influencer Marketing Show USA
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
