Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers
Lee discusses the motivations behind making a strong decision to move towards “long-term value.”
Affiliate Partnerships452
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing
What does the deal mean for performance and affiliate marketing?
“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect
Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
German Affiliate Network belboon GmbH Files for Bankruptcy
The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.
