AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
Affiliate Channel Must Tell Its Story Better, Says AAB
Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.
Mantra Co. Launches With a Focus on “Deliberate, Sustainable Growth”
Dan and Emily Harding explain why Mantra Co. takes a more deliberate approach to partnership growth.
