Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
Affiliate Partnerships577
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone
Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.
PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future
The agenda is here! We have comments from speakers below, and the full agenda for your perusal.
Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme
Major clients, new business, and more from partnership agencies in the past month.
ShareASale to Sunset in US as Awin Migration Wraps Up
As ShareASale prepares to sunset in October, the industry reflects not only on the history of the platform but also on the community and innovation it fostered, which are now carried forward under the Awin brand.
