Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.
From innovative personalisation to cross-brand campaigns, Reward Gateway | Edenred is elevating employee engagement into a powerful channel for brands worldwide.
Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.
App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.
Nominations are now open to anyone driving partnership success in affiliate and creator marketing.
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
