Partnerships - Hello Partner (Page 18)

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By Newsdesk

/ 21 Nov 2025

One Third of Golden Quarter Spend Still Happens After Black Friday

New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.

By Sol Wilkinson

/ 21 Nov 2025

One Third of Golden Quarter Spend Still Happens After Black Friday

Affiliate Spend Is Up, and Influencers Are Leading the Charge

New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.

By Sol Wilkinson

/ 17 Nov 2025

Affiliate Spend Is Up, and Influencers Are Leading the Charge

How AI Agents Are Reimagining Personalisation for Newsletters

As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.

By Sol Wilkinson

/ 13 Nov 2025

Black Friday Survival Guide for Affiliate Marketers

Top tips for the end-of-year frenzy from intelligent minds across the industry.

By Sol Wilkinson

/ 7 Nov 2025

Black Friday Survival Guide for Affiliate Marketers

Profound Launches Leaderboard of Brand Visibility in LLMs

Why this public index will be useful for both advertisers and affiliates moving forward.

By Sol Wilkinson

/ 7 Nov 2025

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

By Sofia Aira

/ 5 Nov 2025

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.

By Sol Wilkinson

/ 4 Nov 2025

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business

Julien Brault didn’t think he’d return to affiliate marketing after Hardbacon’s collapse, but he’s back with MooseMoney, this time betting on short-form video and AI-driven growth.

By Sol Wilkinson

/ 4 Nov 2025

“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business

Skip the AI Gimmicks and Start Building Something That Works

Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.

By Victoria Normark

/ 4 Nov 2025

Skip the AI Gimmicks and Start Building Something That Works

PayPal Becomes the First Payments Wallet Inside ChatGPT

PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.

By Sofia Aira

/ 3 Nov 2025

PayPal Becomes the First Payments Wallet Inside ChatGPT

Kevin Edwards on the Affiliate Renaissance

The APMA’s Founder and Director talks about challenges and opportunities in affiliate marketing.

By Sol Wilkinson

/ 30 Oct 2025

Kevin Edwards on the Affiliate Renaissance