Affiliate Marketing / Members-only / "It's been a really successful year" – Blue Light Card Reflects on PI LIVE, Global Expansion, and a Data-Driven Future We caught up with the team at PI LIVE Europe to learn more about how the past 12 months went for the publisher. By Sol Wilkinson / 30 Oct 2024
Awards Showcase / Best Integrated Performance Marketing Campaign - PHD UK for Warner Bros. Interactive Entertainment PHD UK won Best Integrated Performance Marketing Campaign at the Global Performance Marketing Awards 2024. By Newsdesk / 30 Oct 2024
Awards Showcase / Best DTC Campaign - jack.tm for OnTheBeach.com jack.tm won Best DTC Campaign at the Global Performance Marketing Awards 2024. By Newsdesk / 30 Oct 2024
Awards Showcase / Best Brand Performance Campaign - PHD UK for PwC PHD UK won Best Brand Performance Campaign at the Global Performance Marketing Awards 2024. By Newsdesk / 30 Oct 2024
Awards Showcase / Best Affiliate & Partnership Strategy (Southeast Asia) - ACCESSTRADE for VINFAST ACCESSTRADE won Best Affiliate & Partnership Strategy (Southeast Asia) at the Global Performance Marketing Awards 2024. By Newsdesk / 30 Oct 2024
Creator Economy / Members-only / The Video Quality Trap: Why Smaller Creators Struggle on Instagram Meta revealed their video quality strategy favours popular creators, leaving smaller creators stuck with lower quality videos - and a tougher path to growth. By Catherine Shuttleworth / 29 Oct 2024
Awards Showcase / Best Affiliate & Partnership Strategy (MENA) - Assembly Assembly won Best Affiliate & Partnership Strategy (MENA) at the Global Performance Marketing Awards 2024. By Newsdesk / 29 Oct 2024
Awards Showcase / Best Affiliate & Partnership Strategy (Europe) - Awin for SharkNinja Awin for Shark Ninja won Best Affiliate & Partnership Strategy (Europe) at the Global Performance Marketing Awards 2024. By Newsdesk / 29 Oct 2024
Awards Showcase / Best Affiliate & Partnership Strategy (North America) - Rakuten for JD Sports Rakuten won Best Affiliate & Partnership Strategy (NA) at the Global Performance Marketing Awards 2024. By Newsdesk / 29 Oct 2024
Awards Showcase / Best Affiliate & Partnership Strategy (APAC) - ACCESSTRADE & VINFAST ACCESSTRADE for VINFAST won Best Affiliate & Partnership Strategy (APAC) at the Global Performance Marketing Awards 2024. By Newsdesk / 29 Oct 2024
Affiliate Marketing / Members-only / “We’re relentlessly dedicated to our vision that scale and automation will drive our category forward.” Sean Sewell, Co-Founder of Partnerize, Talks 2025 Plans & More A focus on robust tracking, GA4 reporting, and fighting affiliate fraud are all on the agenda for the platform. By Sol Wilkinson / 29 Oct 2024
