Affiliate Marketing / Levanta Secures $20M Series A Funding to Drive Creator Commerce Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets. By Sol Wilkinson / 20 Nov 2024
Creator Economy / Members-only / YouTube Doesn’t Want to be YouTube Anymore YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better. By Catherine Shuttleworth / 19 Nov 2024
Performance Marketing / Meta Introduces Views Metric, Replacing Impressions Across Platforms The new metric will not distinguish between repeat views, which begs the question: How useful is this? By Sol Wilkinson / 19 Nov 2024
Affiliate Marketing / Members-only / UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case? By Sol Wilkinson / 19 Nov 2024
Influencer Marketing / Members-only / TikTok Integrates with LTK to Enhance E-Commerce Offerings TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform. By Catherine Shuttleworth / 18 Nov 2024
Affiliate Marketing / Members-only / UK Black Friday Weekend Spending Set to Reach £9.14bn Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers? By Sol Wilkinson / 18 Nov 2024
Affiliate Marketing / Klarna Files for IPO in the US The announcement arrives after a rocky few years for the BNPL giant. By Sol Wilkinson / 15 Nov 2024
Creator Economy / From Sound to Sight: Spotify's Bold Video Move for 2025 Spotify announced next year it will begin paying creators based on the engagement their videos receive. By Catherine Shuttleworth / 15 Nov 2024
Affiliate Marketing / “Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year. By Sol Wilkinson / 14 Nov 2024
