Creator Economy - Hello Partner (Page 92)

A Day in the Life: Vik Khagram, Senior Account Director of Influencer Relations, Ketchum

Vik Khagram has been working in the influencer sphere for eight years now and has seen the industry take shape, reshape, and evolve in many ways.

By Neve Fear-Smith

/ 17 Jan 2022

A Day in the Life: Vik Khagram, Senior Account Director of Influencer Relations, Ketchum

Why More Influencers Are Turning to Mentoring and How to Approach Them

With the rise of social media and no clear indication of it slowing down, there’s no surprise that influencers are taking over the world and having a more significant

By Guest Writer

/ 14 Jan 2022

Why More Influencers Are Turning to Mentoring and How to Approach Them

TikTok Name CreatorIQ as Official Marketing Partner

Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. The integration will give

By Neve Fear-Smith

/ 13 Jan 2022

TikTok Name CreatorIQ as Official Marketing Partner

Instagram Goes IRL for Fashion Week Creator Event

In 2020 and 2021, TikTok was the platform playing a large role in fashion week, working with content creators and world-famous brands to produce online event coverage. In 2022,

By Neve Fear-Smith

/ 13 Jan 2022

Instagram Goes IRL for Fashion Week Creator Event

Awarding Best-in-Class Influencer Partnerships with New US Ceremony

The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration

By Neve Fear-Smith

/ 12 Jan 2022

Awarding Best-in-Class Influencer Partnerships with New US Ceremony

LinkedIn Set to Rival Clubhouse with Audio Rooms

Last March, when live social audio was a hot topic for many, Jake Poses, LinkedIn lead for video, creators, and events said that the professional networking platform was doing “early

By Neve Fear-Smith

/ 11 Jan 2022

LinkedIn Set to Rival Clubhouse with Audio Rooms

‘New Year, New You’: Responsible Influencer Marketing

As it always is at the beginning of a new year, the pressure is on to become a brand new, healthy, fit version of ourselves. And of course, influencer marketing is the ideal way for health and fitness brands to push their latest products and services post Christmas.

By Neve Fear-Smith

/ 10 Jan 2022

‘New Year, New You’: Responsible Influencer Marketing

A Day in the Life: Caitlin and Leah, TikTok Content Creators

Caitlin and Leah are a British couple who have gained great popularity on social media through their collaborative content creation.

By Neve Fear-Smith

/ 7 Jan 2022

A Day in the Life: Caitlin and Leah, TikTok Content Creators

Trend Analysis Subscription Service Launches for Fashion Content Creators

Looking to democratise fashion trend analysis and support the billion-dollar and growing creator economy, The Edit Advisory announces the launch of Tea Creative, the high fashion trend analysis subscription

By Neve Fear-Smith

/ 6 Jan 2022

Trend Analysis Subscription Service Launches for Fashion Content Creators

Micro-Influencer Trends for 2022 and Beyond

Over the past five years, the global influencer marketing market size has grown from roughly $1.7 billion to nearly $14 billion. Combine this with the fact that social media

By Guest Writer

/ 4 Jan 2022

Micro-Influencer Trends for 2022 and Beyond

What’s Got Us Talking in December?

Despite winding down and preparing to take a break over the holiday season, this month we have seen some excellent growth and development within the influencer marketing industry. We are pleased to bring you a round up of December's big industry moves ahead of the new year.

By Neve Fear-Smith

/ 22 Dec 2021

Why Influence Not Advertising is the Future for Brands

If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie

By Guest Writer

/ 21 Dec 2021

Why Influence Not Advertising is the Future for Brands