Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Catch up on the recurring themes and topics of conversation at Affiliate Huddle 2023, which point towards the industry's focus for the next 12 months.
Only a small percentage of marketers claim to solely use first-party data right now, but consumers may be driving this change faster than expected.
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
