📞 Lily Ray: “Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”
Plus, Awin launches first-of-its-kind AI platform.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO
The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).
From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing
Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.
Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing
Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.
Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
